New John Cena Gimmick Idea, Can't Turn Heel

John Cena might not be able to play a heel villain in WWE for many more years to come as it does not make business sense for the sports entertainment company. As the face of the company for over a decade, Cena's responsibility has been to represent all of WWE in a positive light to the public eye whether it's within the pro wrestling world or outside of it.

Not only does Cena draw tons of money from the millions of fans around the world who buy his merchandise and pay to see him, he is also a large part of WWE's reputation. He is the one that everyone, including WWE's business partners, look at when they think about WWE. A heel turn would more than likely upset organizations like Make-a-Wish Foundation as it does not make sense to do business with a company whose number one star is a villain. It would also be a turn off for many children fans (whether they know WWE is scripted or not), parents, and other fans who love the heroic, superman-like, good guy John Cena character.

This is why WWE cannot risk losing their reputation and money simply to satisfy supporters of a Cena heel turn who probably wouldn't contribute much in sales compared to current supporters of the Cenation.

Cena turning heel is not an option for the company right now, but that doesn't mean his character cannot be modified every once in a while. One suggestion that I thought of would be to give Cena a fighter gimmick and a new theme song titled "Hustle, Loyalty, Respect" (performed by Cena himself and was used in his film "Legendary" in 2010).

As much as I want this song to be his heel theme song like several others in the WWE universe, I think it can also be used when Cena has an edgier face gimmick. Anyways, here it is:

Here is the attire (sleeveless hoodie, gym shorts, wrist tape) that he could wear for the fighter gimmick. 

The footage has been seen in video packages by WWE to promote the John Cena vs Brock Lesnar match for Night of Champions 2014.

I believe that keeping Cena a good guy while turning him into a more serious, less talkative fighter character would be interesting...even if it's only for a month or two. He does not need to wear bright-colored shirts all the time. WWE could design a hoodie similar to the one above and paste John Cena's name somewhere on it. Although it might not sell as well as his Cenation shirts, caps, and wristbands due to the lack of cool graphics and colors, it would still sell nonetheless because this is Cena merchandise we are talking about.